I make my own dog shampoo with this as the base and its WONDERFUL! It lathers well and you dont have to use so much. I use it on my 5 rescued Pit Bulls (60-90lbs) and it last pretty long.

I purchased a bottle for my four legged babies and was excited at how quickly my order came. I whipped up a few small bottles in various scents to get an idea of what I liked best. At first I was very pleased with the outcome of each bottle, I didn't even mind that they all turned a milky white when fragrance/essential oils were added. However I was very displeased with the fact that after 24hrs each bottle had serious product separation, the top portions looked like water while the bottoms remained the milky color.(with the exception of the unscented one.) So my questions are as follows: Is this normal? How can I prevent this from happening? And Why does the product turn thin as water and milky once fragrance is added?

My older cat's fur had been getting really rough and clumpy feeling. I had tried bathing him, but saw little to no difference. Used this shampoo today, and oh my goodness. He's so soft and shiny! He clearly feels better as well. I could not be happier with this shampoo. We bathed the kitten afterwards, and his crazy soft fur is even softer than before. New favorite kitty shampoo for sure!

I got this to use as my dog shampoo and tried it on myself first. It has a great lather and left my hair clean, but not dried out. I also used it on my Chihuahua who gets very itchy when the seasons change. It made him look great, and I think the argan oil, avocado oil, and coconut oil in the shampoo helped with the itching also. It is also nice a thick, so when you add fragrance oils to it you don't have to worry about it thinning out too much.

Nice lather & holds scent!

I have been looking for a safe product for my dogs. This shampoo is pet safe and cleans without drying out their coats.

We really love this shampoo base. We'd have given it five stars, but the consistency is thin (even though it lathers great), so it takes some explaining.

My dog has been breaking out in rashes so i needed something to help with his allergies. I used this along with my homemade rash relief and NO MORE RASH! :) Yay!

This is the same as the people shampoo and the body wash. The reason it is that way is to make it easier for you to find and purchase. Beware when you get your shipment and it doesn't say exactly what you ordered. Same Great Product under an alias.