I ordered two of the "New Formula" and both were very different. I think one of them was the creamy amazing kind, and the other one was the new one. I don't understand why you would want to "fix" the old recipe. It was far and away the better of the two.

I bought these and the 1st people yo snag them is my family. They love how they stay on all day and night. I ordered peppermint. My granddaughter loves chap sticks so I gave her one and she walks around the house putting it on her lips. I don't mind because I know it is good for her. Keep it up BA.

I like this base, it has a good tackiness to it and a descent amount of beeswax but they don’t sell it in bulk. Please offer drum pricing

I waited for a month for this to come back in stock and ordered it with about 20+ flavors. I was really hoping to like the product and avoid having to create my own lip balm formula but, it’s a no-go for me. This product feels less like a balm and more like an oil. If you’ve ever put coconut oil on your lips, you know what I mean... it feels oily but not moisturizing. If you’re looking for something simple that you can slap a label on and it’s not a staple of your product line...sure. If you’re a body care line and really looking to make a bomb lip product, I would make your own formula. This feels like a $1 tube, in my opinion.

This is the best Balm Base. I have purchased other bases and made my own this is the best. Is smooth and creamy no waxy feel on your lips. Your lips feel great for hours.

I love this base. It is one of my top sellers. I wonder, can I add Zinc Oxide to it so it is more protective to the lips from the sun. I know I cannot say it has an SPF to it but it is know to help.

Moisturizing. No smell. Long lasting. Very happy!

Really like this lil balm base. Smooth and creamy. Not waxy.

I love this base. It’s a bit to firm for my liking but I love silky smooth lip balm. I scented and then smoothed the base with a bit of sweet almond oil. Perfect. Definitely buying again.