I read every single review before purchasing, so in that, all negative reviews included, I must say I am not disappointed what so ever.
I was reserving review until I saw consistency through actual use. I purchased the green cosmos bottles and used 6 drops BA's fragrance oil and it did not change the base at all that I could notice anyway. One pump from that bottle does my hair and I have hair halfway down my back. Very cost efficient this base will be. The men, having short hair found they only used a slight pump, not full, as they felt they were wasting the product. It lathers so well!
It leaves hair squeeky clean,you can feel it and hear it, and I found with the ingredients, it delivers! Rinses very well, conditions really well as the length of my hair, conditioner has aways been a must! Not anymore, combs out easily, leaves a nice shine and my hair is soft! I have some gray hair, and it does not feel brittle nor dry at all as other shampoos and even using conditioners always left me primarily unhappy. I do not spend the mega prices for such things but settle for middle of the road brands and certainly not the cheapest brands either. I have so much less breakage now too! If you do not try, your loss, but reserve your decision on conditioner until after you try at least a couple weeks. I personally find no need for it what so ever and am grateful for that finally. I am so impressed by the results and the concentration. I would suggest you should not hesitate to try and just order the gallon as I did and save money via shipping from the get go. Was delivered promptly, was packaged well and no negatives what so ever. I was hesitant to purchase gallon but so glad I did as this was the first time ever ordering from BA and I am now looking forward to a great relationship and hold no qualms about them now. I go for the gold!

While it does clean my hair well, it's just too runny. I end up using more just to ensure it gets on my hair. I have never used anything so runny, ut has the consistency of water. I like the thickness of store bought shampoo/shower gel.

would this be considered an organic shampoo and is it safe for color treated hair?

I love this shampoo base! I have been using it for over a year and my hair has never been healthier.
Gets my hair clean, full of body and shiny. I fragrance it with whatever EO to match the mood that moves me. Shared with my son who has long, coarse curly hair that was dry and he has noticed a big change for the better in the texture of his hair. Pairs excellently with conditioning base.

Love this product! I understand why it's so high, but I would buy a lot more if the shipping costs were lower. Thanks anyway for a great product! My hubby and I use this base, and I've got both my sisters hooked.

I have not purchased Shampoo or Body wash from a regular retail store since finding this product. I add the scent I want and love it.

Many have tried and used the product. THey all like it but do not like the thinness of it. Due to that, it sometimes actully so thin that it does not sud up. Can someone offer advice on a way they thicken theirs?

This is a great product! Lets me put whatever essential oils or fragrance oils in it to make it my own!

The texture is wonderful. It is very cleaning without being harsh. We also added scent to it, and it was nice. Even without the scent, it has a very mild and pleasant smell to it.